Wow
I Mean Waw

Founded by Astrid Gruyaert during the challenging times of the lockdown in 2020, Wow I Mean Waw is an online vintage furniture and lifestyle shop. What began as a passionate hobby soon evolved into a thriving family-run business, fueled by a deep appreciation for the timeless beauty of vintage furniture.

Central to the brand's visual identity are the principles of Midcentury Modern design philosophy, characterized by its unwavering commitment to quality, enduring timelessness, refined simplicity, experimentation with different materials, open and uncluttered spaces, bold colors, and modularity. These principles serve as the guiding pillars for Wow I Mean Waw’s current and future artworks and communications.

Visual identity ceated in 2023, commissioned work
Client: Wow I Mean Waw